• Improvement in quality of natural ingredients: researches for genetic improvement based on the selection of the best matrices that meet the required specification; fertilization studies aiming at the grow of plants with maximum concentration of the active of interest; practical experiments in the fields, in order to identifying the best cultivation and harvest practices of required species.
• Bioprospection in Brazilian biomes: screening of Brazilian biodiversity aiming at identifying new species and/or new applications for already known species, sometimes part of associated traditional knowledge in regional communities from each of the Brazilian biomes.
• Support with access of natural ingredients from the biodiversity and benefit sharing: promoting the compliance with the Convention on Biological Diversity (CBD) and with the entire Brazilian legal frame or the Nagoya Protocol to access the biodiversity, we also implement benefit-sharing programs, either mandatory or simply voluntary.

It is the innovation, science and research, sometimes developed along with the best botanical and technological institutes or in partnerships with the university, to promote the sustainable use of our biodiversity.